Week 3: Strawberry Jam Cookies and "Invisible Women"
WHY THIS BOOK:
PLEASE NOTE THIS CONTENT MAY BE TRIGGERING.
Let's start with the if you cant measure something you don’t know if you are successful or not.
Chapter 2 discussed urban planning and how one Canadian study said 50% of women avoid transportation at night. It is also worse for ethnic minority women that work odd hours because they need to take transit as taxis are too expensive.
As well most agencies do not collect gender data so you cannot even understand travel patterns of men vs women. This is why data collection is important.
In Chapter 4 the book discussed how quotas are actually good and special programs do work. In one study a company looking for a technical position had a male photo and used the term aggressiveness and competitiveness which resulted in 5% of women applying. When they changed the photo to a woman and changed their language to innovation and enthusiasm the % increased to 40%. It reminds me of the blind auditions in orchestras. Go google "blind auditions for orchestras" It is a classic example of how they increased women.